Cleaning the Esports Betting Industry – Luckbox’s Game Changer ICO

The rise of Esports created a new industry – the esports betting one. Even if you’re not a fan of it and gaming is not really your hobby, the Esports industry is now a multi-billion-dollar one.

Starting with 2016 when the total audience was 370 million, the Esports industry is on a continuous upwards trend with a 589 million projected until 2020. The revenue generated by Esports industry was 1.1 billion pounds.

As an example of how big the industry is – in 2016 there were 31 million people who watched the NBA finals. League of Legends World Finals beat that number in the same year, with an additional 5 million people who watched it.

When an industry grows so much – the competition is getting intense and competitive. And of course – where there’s a competition, there are bets on it. Esports betting has been around for a few years, but the main issue is that most of the businesses operating this were illegal.  These had absolutely no license to operate a gambling business – some closed down while walking away with a nice profit while others still operate and it’s a matter of time until they will be closed.

Luckbox – The Esports Betting Industry Game-changer

Luckbox is an esports betting startup sitting on the presale stage of its crowdsale. Besides the fact that soon they’ll be fully licensed – they will also accept cryptocurrency payments and purchases for in-game items – such as skins.

They plan to assure a high quality compliance level and established themselves as the leader of the esports betting company.

CEO Lars Lien said: “The potential in esports betting is clear and what has been done so far is just a drop in the ocean.

“Illegal sites have made millions but, clearly, long-term sustainability requires compliance and regulation. This is not only a business decision but a question of ethics.

“At Luckbox our aim is to adhere to the highest levels of gambling regulation so that customers can trust us but also so that we can operate on a global scale.

“Being fully licensed means we can employ marketing strategies just like the major operators as well as be available app stores.”

When Will Luckbox be launched?

As Luckbox is just in the presale phase, the official launch will be in the third quarter of 2018.

Luckbox will have an amazing reward program – where players would be able to open their Luckbox crates to win prizes and use LuckCash – a cryptocurrency used on their website – to play and earn prizes.

The idea will be created by a professional team of developers, managed by the Luckbox CEO Lars Lien, formed COO of GosuGamers and Mike Stevens, professional poker player and formed PokerStars employee.

The founders already started working on the platform and they assure their future users that Luckbox will have the highest levels of licensing jurisdiction while also will create a fun and safe place to enjoy esports betting. They will accept cash, cryptocurrency and even skins as a payment – but in a regulated & legal environment.

Lien said esports fans are tired of being treated like “a cashcow” by traditional bookmakers.

He said: “Just like sports fans, esports fans want a safe and trustworthy platform but they also don’t like the idea of the traditional operators coming in and using them as a cashcow.

“They want a genuine dedicated esports platform but with the same levels of quality that traditional operators offer football fans, for example.

“Generally, esports is becoming more professional and aware of its own value as time goes on. Betting will follow and operators will align their efforts with that value. That’s why we are confident Luckbox will be a success.”

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Written by Brad Chillum

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